Games, we all love them, we all have at least one installed on our phones. The concept of gamification takes advantage of the fun factor and reward factor, e.g. complete a task and collect your coins. This is only one example but you get the general idea. Seeing that...
We hear from so many people that have started up groups, classes, workshops or one off events and there seems to be one key reason that they reach out to us – their own success! When you start out there is such a buzz, you are grateful that people turn up, that...
by Justin Isles, Director of The Events Structure From pop-up stores and festivals to nationwide touring events, there’s no escaping the fact that mobile events are on the rise. This form of promotion offers unrivalled opportunities to get out and meet your consumers...
An early bird ticket sale is just one of many ways for increasing event attendance. This is an old-time strategy that has been around for ages. Most veteran event planners can attest to their effectiveness.Learn all about early bird ticket sales, the best practices,...
Effective branding can be the difference between your event being a success or a failure. So how do you make sure that the event you’re planning is the hottest ticket in town? We’ve put together three tips that will help you to get visitors through the door and...
The time of year will always dictate what weather variables you are up against as an event planner, so as always the mantra is ‘be prepared’. If however the temperatures are beyond the normal averages and you find yourself in heatwave conditions you must...
