Ticketing for Seasonal Events & Attractions

From iconic ice rinks and Santa’s Grottos to world-class festive attractions, LIVE IT is the platform seasonal events and attractions rely on.

Powering the UK’s most ambitious seasonal attractions, LIVE IT is the ticketing partner trusted by leading organizers to deliver flawless guest experiences at scale. With over a decade of proven success, our platform is engineered to master operational complexity, from seamless timed-entry and capacity controls to fully integrated on-site sales. Beyond the technology, we deliver the data-led marketing and promotional strategies that drive awareness, maximize revenue, and turn first-time visitors into a loyal, returning audience.



LIVE IT played a key role in the success of Skate Manchester, delivering integrated ticketing, customer service, and marketing through a highly advanced yet easy-to-use platform. Their flexible system made it simple to manage complex requirements, including multiple ticket types, discount codes, partner offers, and bespoke deals. This allowed us to support a wide range of partnerships, increase accessibility, and engage new audiences across the community. In addition, LIVE IT’s tailored reporting gave us clear, real-time insight into sales performance, partner activity, and audience behaviour, enabling smarter decisions throughout the season. The result was higher ticket sales, stronger participation, and a smooth experience for both customers and teams. LIVE IT turns complexity into simplicity and is an outstanding partner for live events and public attractions.

– Robert Derry, Director Tamarisk Events, Skate Manchester

Want to explore how our platform can work for you? Click here to receive information and pricing.

BUILT ON TRUST, PROVEN AT SCALE

With over 13 years of experience, LIVE IT has delivered ticketing for major attractions, venues and events across Europe and North America. We support organisers operating at scale, from seasonal events and year- round venues and attractions to touring productions and internationally recognised festivals, providing infrastructure they can trust in high-volume, high-pressure environments.

Organisers choose LIVE IT because we combine powerful technology with deep operational understanding, and because we stay accountable long after launch.

LIVE IT is built and run by ticketing specialists with decades of live-event experience. We understand the realities of on-sale launches, peak trading, accessibility, partnerships and operational change, and we’ve designed our platform and services around those needs. Increasingly, clients work with us not just as a provider, but as a strategic partner, drawing on our consultancy, optimisation and migration support to improve performance, customer experience and revenue.

More than a ticketing system, LIVE IT is a delivery partner. From expert system design and seamless integrations to hands-on support and live operational guidance, we help ambitious organisers run complex events with confidence.

POWERFUL, FULLY CUSTOMISABLE TICKETING

LIVE IT delivers high-performance ticketing for large-scale, seasonal and multi-audience attractions. Our platform is built to handle complexity at scale, enabling organisers to run multiple ticket types, pricing models, partnerships and access rules simultaneously, without friction.

Every LIVE IT setup is fully configurable around the organiser’s needs. From dynamic pricing and eligibility-based offers to community access schemes, partnerships and bundled products, our technology adapts to your programme, not the other way around. Real-time controls allow teams to respond instantly to demand, adjust availability, control capacity and launch new offers live.

Designed by ticketing specialists with live-event experience, the platform integrates seamlessly with access control, reporting, payments and third-party systems. Organisers benefit from real-time sales insight, clear financial reporting, secure payments and full control over data, pricing and rules.

More than a ticketing system, LIVE IT is a delivery partner, combining powerful technology with hands-on support, on-site training and responsive live assistance to ensure complex operations run smoothly from day one.

SALES-DRIVEN, PARTNERSHIP-LED MARKETING

LIVE IT delivers fully integrated, conversion-led marketing for live attractions and events. We don’t run disconnected campaigns – we design and manage end-to-end strategies that turn awareness into bookings, fill off-peak capacity, and embed experiences into the life of a city.

Our approach blends full-funnel digital marketing, PR, partnerships, community engagement and on-the-ground collaboration, all aligned in real time with ticketing, pricing and availability. That means every message is actionable, every offer is deliverable, and every campaign is built to convert.

We specialise in:

Integrated campaigns across paid, organic, social, PR, partnerships and tourism trade
Demand creation + demand capture, from brand-building to last-minute conversion
Community-driven programming that broadens access, builds goodwill and drives volume
Live optimisation, using real-time data to refine messaging, pricing and spend
End-to-end ownership, aligning marketing, ticketing and customer service as one system
By taking responsibility for the entire customer journey, from first impression to post-visit review, we consistently deliver high-performing campaigns, exceptional customer satisfaction, and measurable commercial results.

If you’re looking for a marketing partner that thinks like an operator, acts like a commercial lead, and delivers like an extension of your team, let’s talk.

PREMIUM CUSTOMER SERVICE. HIGH REVIEWS.

LIVE IT delivers fully integrated customer service for high-volume, live experiences. We combine trained human support with AI-powered tools, clear service standards and real-time operational alignment to ensure visitors get the help they need, when they need it, before, during and after their visit.

We manage customer service as a performance function, not a helpdesk. Multi-channel support across phone, email, chatbot and on-site presence is backed by rapid response times, structured escalation, and continuous reporting. Our approach reduces friction, improves preparedness, protects reputation and directly supports conversion and customer satisfaction.

With accessibility built in, safeguarding embedded, and live feedback driving constant improvement, our customer service models consistently deliver outstanding reviews, stronger customer confidence and smoother operations, even under peak demand.

If you want customer service that strengthens your brand, supports your teams and actively improves commercial performance, contact us here.



The Grotto UK

Simple to use. Powerful by design.

A screenshot showing an event dashboard in LIVE IT's professional ticketing software, showing sales and key statistics for an event.

LIVE IT’s platform is built to be intuitive for both organisers and customers. You can create your ticket types once and duplicate across multiple event dates within seconds. No more adding tickets one by one when you need to make changes fast.

Organisers can quickly browse through calendar view to view booking reports and manage allocations, or bulk edit an entire year of events with a single click.

Fully-integrated Box Office.

Organisers can manage sales on the day with our box office. Whether accepting cash or using a LIVE IT payment terminal, our system is flexible to every organiser’s needs.

}

RECIBE PAGOS RÁPIDAMENTE

Recupera el control de los fondos de tus boletos. Integra con nuestra gama de soluciones de proveedores para procesamiento de pagos y recíbelos directamente en tu propia cuenta bancaria. Obtén acceso a tu dinero cuando lo necesites. bank account.



TOTALMENTE DESTACADO

Nuestra plataforma es muy versátil y está en constante evolución. Estamos a la vanguardia en las tendencias de la industria y nos adaptamos a los requisitos de los especialistas.



MARKETING INTEGRADO

Un conjunto de herramientas e integraciones garantizan que puedas aprovechar de clientes existentes en todo su potencial y generar otros nuevos de alta intención.

TU INFORMACIÓN

Eres dueño de todos los datos recopilados en la plataforma LIVE IT. Puedes exportar los datos de tus clientes en cualquier momento desde el panel de control del organizador. No utilizamos tus datos para marketing ni vendemos a terceros.

We would love to learn more about your organisation and how we might be able to help. Share your details below to receive more information about our platform, or to arrange a short, no-obligation call with our team.

POWERFUL FEATURES

Create a membership scheme with annual or monthly charges, and a digital wallet pass. Perfect for season tickets, attraction memberships, club memberships and more.

Take bookings for large groups organised by tour operators such as holiday companies, or schools. See arrival dates and times for groups at a glance.

Allow ticket buyers to purchase tickets for specific time slots for an event, such as morning or evening sessions, or completely custom time slots.

Guests can book specific entry slots, helping venues reduce queues, manage capacity, optimise staff planning, and deliver a smoother visitor experience.

Create custom seatmaps for any venue setup. Manage sales, availability, and attendance in one place, with reusable maps for future events.

As an extra service, we can help you set up a chat bot for your website, to automate your customer service and slash both your workload and response times.

Boost sales by up to 30% with flexible, customisable group offers, allowing individual purchases, capturing valuable customer data, and driving both revenue and retention.

White label your ticketing platform and use your own domain name and branding, giving your events a professional and polished look.

Scan and sell tickets with our versatile box office platform. Integrated with our main ticketing system to keep track of numbers easily.

Allow ticket buyers to purchase tickets for an event in instalments, making it more affordable for them to attend.

Tesco Clubcard enables venues to offer seamless redemption of Clubcard points for tickets, enhancing accessibility, attracting new audiences, and driving increased bookings.

Offer refund protection to ticket buyers, so that they can get a refund if they are unable to attend an event – at no cost to yourself.

REPLETOS DE FUNCIONES

CUMPLIMIENTO CON GDPR

LIVE IT cumple con GDPR y almacenamos todos los datos personales y bases de datos de la UE. Nuestro sistema tiene las funciones necesarias para permitirte recopilar datos protegidos por el GDPR.

RECOPILACIÓN DE DATOS PERSONALIZADOS

Agrega preguntas personalizadas al proceso de reserva para obtener más información sobre sus asistentes, con texto libre, selección de fecha, opciones de menú de opción única y múltiple.

DESCUENTOS Y AFILIADOS

Ofrece boletos con descuento e inscripciones a eventos por correo electrónico, URL o código; O configura URL individuales y seguimiento de ventas para tus campañas de marketing y promotores de eventos.

SEGUIMIENTO ANALÍTICO

Asigna fácilmente tu cuenta Google Analytics a la página del evento o incluye manualmente un código de seguimiento personalizado, como Facebook Pixels y Google Tag Manager.

ACCESO MULTIUSUARIO

Asigna múltiples inicios de sesión de usuario a la cuenta de organizador. Perfecto para organizaciones más grandes y mayor seguridad de datos.

SOPORTE DE IMPRESORA

Soporte nativo del sistema para generar boletos físicos BOCA, hasta recibos de pago y pases de conferencias. Utiliza tu propio dispositivo o pregunta por las opciones de alquiler disponibles.

PRIVACIDAD Y SEGURIDAD

Tus clientes, tus emails, tus datos. No usamos tus datos para marketing, nunca. Admitimos la autenticación de dos factores y cuenta con la capacidad de anonimizar los registros de reservas y asistentes.

ENTRA EN CONTACTO