6 Things You Should Know Before Choosing a Ticketing Partner

6 Things You Should Know Before Choosing a Ticketing Partner

Choosing a ticketing partner is one of the most important decisions you will make, whether you are running a venue, managing an attraction, or organising events. Your ticketing partner is not just a software provider; they are the first touchpoint for your audience...
The Social Proof Playbook and How to Use it to Sell More Tickets

The Social Proof Playbook and How to Use it to Sell More Tickets

You’ve written the copy. You’ve set up the event page. You’ve run the ads. And yet, a significant portion of your potential audience is still sitting on the fence, waiting for something to tip them over. More often than not, that something...
How Data is Reshaping Event Programming

How Data is Reshaping Event Programming

For years, event programming has been shaped by experience and instinct. Teams look at what worked before, apply their understanding of the audience, and build from there. That approach still has value, but on its own, it’s no longer enough. Audiences behave...
The Anatomy of a High-Converting Event Page: 5 Must-Haves

The Anatomy of a High-Converting Event Page: 5 Must-Haves

You have crafted the perfect event, secured brilliant speakers, and planned every detail down to the minute. You launch your marketing campaign, driving hundreds of potential attendees to your event page. But then, you look at your analytics: traffic is high, but...
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