Accessible events shouldn’t be an afterthought. Accessibility should be built into the very fabric of how events are designed, marketed, and experienced. That’s why LIVE IT’s integration with Nimbus Disability is such an important step forward not just for event organisers, but for audiences too. This partnership represents more than just a technical integration. It’s a commitment to dignity, inclusion, and ethical ticketing.
Nimbus Disability is the company behind the innovative and award-winning Access Card, which is improving the lives of hundreds of thousands of disabled people every year – enabling them better access to entertainment venues. Nimbus is also one of the UK’s leading providers of disability-related training and consultancy for business and organisations.
A Better Experience for Audiences
For disabled customers, attending events can often involve unnecessary friction, repeating personal information, navigating unclear processes, or facing inconsistent access policies.
Nimbus Disability addresses this through tools like the Access Card, which allows individuals to communicate their access requirements clearly, securely, and without repeatedly justifying their needs.
With this integration, LIVE IT-powered events can:
Seamlessly recognise verified access requirements
Offer appropriate adjustments (like companion tickets) automatically accessible events
Remove the need for invasive or repetitive questioning
Create a smoother, more respectful booking journey
- Protect reasonable adjustments from being misused
This isn’t just about convenience, it’s about restoring dignity and independence to the customer experience.
At Nimbus, we are driven by a simple goal: removing the barriers to great experiences and offering parity of service. Our partnership with LIVE IT is another step change toward that reality, making the booking process “inclusive by default” in integrating the Access Card and our Nimbus Operating System (NOS) directly into the LIVE IT platform, transforming the customer journey, offering secure, online accessible ticketing for those with access requirements
– Mark Briggs, Director of Partnerships, Nimbus Disability
Empowering Event Organisers
For event organisers, accessibility can sometimes feel complex or difficult to implement consistently. The integration with Nimbus simplifies this.
Organisers benefit from:
Standardised accessibility processes across events
Reduced administrative burden for customer service teams
Confidence in compliance with accessibility best practices
Better audience insight to improve future planning
Instead of managing accessibility manually or inconsistently, organisers can embed it directly into their ticketing infrastructure, making inclusion scalable. accessible events
From Access to Inclusion
Accessibility is often framed as a logistical requirement. But at its core, it’s about inclusion, ensuring that everyone has the opportunity to participate fully in cultural, entertainment, and live experiences.
By integrating Nimbus, LIVE IT helps events move:
From reactive → to proactive accessibility
From fragmented → to consistent experiences accessible events
From compliance → to genuine inclusion
This opens events up to wider audiences who may previously have felt excluded or discouraged from attending.
Ethical Ticketing in Action
As LIVE IT Group continues its journey toward B Corp certification, partnerships like this are a clear reflection of its values.
Ethical ticketing isn’t just about transparency or fair pricing. It’s about:
Designing systems that work for everyone
Removing barriers rather than creating them
Treating customers with respect, fairness, and dignity
Supporting organisers to deliver inclusive experiences at scale accessible events
Accessibility is not a feature – it’s a responsibility.
Building a More Inclusive Future for Live Events
The integration with Nimbus Disability is a meaningful step toward a future where accessibility is standard, not exceptional.
For audiences, it means easier, more respectful access to the events they love.
For organisers, it means the tools to deliver inclusive experiences confidently.
For the industry, it sets a new benchmark for what ticketing platforms should enable.
At LIVE IT Group, inclusion isn’t just part of the product, it’s part of our mission.
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