Recession looms: consumer wallets are going to be tightening, and event production costs are going to remain high. What does this mean for event organisers, and what can you do to recession-proof your event?A recession in the UK has now been predicted by the Bank of...
Most events are geared towards a specific audience. The key then is to host an event that caters to your demographic. That is, it should contain elements that resonate with their age group, interests, etc.Ultimately, attendees are looking for an experience, and it’s...
When planning a marketing timeline, it’s not uncommon to be left with some gaps to fill – especially for content that is less sales-oriented. So we’ve put together 10 quick-fire email ideas to give you some inspiration.Before the...
As an event organiser your ticketing system will need to be compliant, and you need to be aware that by accessing your customer information you will also become responsible and liable as a data controller.1. UK data privacy law faces its biggest change in 20...
A burger is great. But a burger with chips is always better. It might cost extra, but most would happily pay a little extra to upgrade their experience.This is the principle of upselling and it applies to event and tickets as much as anything else. Now is a great time...
No matter the type of event you’re organising – whether it’s a large-scale corporate gathering at a five star hotel or an intimate music gig featuring a local up-and-coming artist – naturally, the event itself is likely to be your number one priority. This...
