Event organisers are responsible for a lot of moving pieces when it comes to putting on a successful event. One area that is often overlooked, but can make or break an event, is customer service. It can affect everything from pre-event sales, to how customers perceive...
As an event organiser, pricing is one of the most important elements in creating a successful event. Pricing decisions are complex and often require carefully considered analysis to ensure profit margins remain optimal. From understanding different types of pricing...
Email marketing can be a powerful tool for growing your business. But to make the most of it, you need a healthy email list – highly engaged and growing enough to get stronger, not just to maintain numbers as people unsubscribe. Here are 12 simple tips to help...
Recession looms: consumer wallets are going to be tightening, and event production costs are going to remain high. What does this mean for event organisers, and what can you do to recession-proof your event?A recession in the UK has now been predicted by the Bank of...
A burger is great. But a burger with chips is always better. It might cost extra, but most would happily pay a little extra to upgrade their experience.This is the principle of upselling and it applies to event and tickets as much as anything else. Now is a great time...
The first day of your event marketing campaign is often the most important. Do it well and you create strong momentum of sales on which the rest of your campaign can thrive. Get it perfect and you might even be able to put your feet up for a bit.We’ve put...
