LIVE IT festivals and live music events see up to 20% of total ticket sales come through payment plans
In today’s competitive event landscape, driving festival ticket sales requires more than just setting the right price—it’s about removing barriers to purchase. Festival organisers must now consider audience affordability, purchasing behaviours, and buyer confidence. With inflation, shifting spending habits, and younger demographics prioritising flexibility, offering payment options has become not just a perk, but a strategic advantage.
That’s where payment plans make a measurable impact. By offering a more manageable way to pay, you reduce friction at checkout and open the door to more ticket buyers. With LIVE IT’s built-in payment plan tools, organisers can offer flexible instalments that ✔ drive early commitment ✔ improve affordability, and ✔ maintain cash flow—all while delivering a smooth, transparent experience that builds trust with attendees.
Why Payment Flexibility Matters
LIVE IT’s flexible payment plans drive ticket sales by making high-value purchases more accessible.
➡ Across the LIVE IT platform, up to 20% of ticket sales at festivals and live music events come through payment plans.
➡ Payment plans see an average 97% completion rate
➡ Ultra Europe, one of the world’s largest destination music festivals and a long-time LIVE IT client, has used payment plans successfully for years.
➡ They encourage early commitment from attendees and reduce barriers at checkout.
➡ This feature not only boosts conversions but also ensures stable, consistent revenue for organisers.
LIVE IT’s Payment Plan Advantage
Easy Set-Up for Organisers
Within your LIVE IT dashboard, you can quickly set up custom payment plans for specific ticket types. Choose how many instalments, when they’re due, and how much is paid at each stage.
Instant Payouts with Stripe
With LIVE IT, organisers receive funds immediately via their Stripe account—giving you full control over your revenue from day one. Unlike many major ticketing platforms that hold deposits or withhold funds from failed payment plans until completion, LIVE IT ensures you keep every successful payment stage without delay. It’s a faster, fairer approach to cash flow management which contributes to our significantly higher completion rate compared to other platforms, where the payment structure doesn’t always prioritise attendee success.
Seamless Customer Experience
Attendees see the full payment breakdown at checkout, so there are no surprises. Payment is automated, with reminders sent ahead of each due date.
High Completion Rate
Thanks to automated processing and clear communication, LIVE IT clients see an average 97% payment plan completion rate—meaning you get the revenue you expect, without the admin headache of chasing payments.
Adoption That Moves the Needle
Between 10–20% of total ticket sales across LIVE IT-powered festivals now come through payment plans. That’s a significant chunk of revenue that might have been lost with upfront-only pricing.
More than Just a Feature—A Conversion Booster
Festival experiences are often big-ticket purchases, especially for multi-day events, premium passes, or packages that include accommodation, merch, or VIP perks. Asking customers to pay the full amount upfront can create a barrier—particularly when early sales open months before the event.
Payment Plans break the barrier by allowing attendees to spread the cost of their ticket over several instalments, which:
Makes tickets feel more affordable
Encourages earlier commitment
Improves accessibility for younger or budget-conscious audiences
Increases the likelihood of upsells like merch, add-ons, or VIP upgrades
LIVE IT’s payment plans aren’t just a helpful tool; they’re a sales strategy. When marketed correctly, they create a sense of ease, urgency, and commitment—particularly among early buyers.
Pair this with our low ticket fee model, customisable booking journeys, and refined checkout process, and you’ve got a ticketing platform that not only handles logistics—but actively drives event and festival ticket sales.
Want to boost your ticket sales with flexible payments?
Book a demo with LIVE IT and see how payment plans can work for your next event.