The first day of your event marketing campaign is often the most important. Do it well and you create strong momentum of sales on which the rest of your campaign can thrive. Get it perfect and you might even be able to put your feet up for a bit.
We’ve put together 5 top tips for event organisers on how they can make Launch Day truly spectacular.
1. Pick a great date, and stick to it.
You’ll want to make sure that everyone who wants to book, can. So hit people up when they have the most money to spend. Most people are paid at the end of the month.
Make sure no other events are launching on the same day as your launch. You want to be the only thing in people’s calendars.
In terms of timing, go for when people are free. Either on their lunch break or at home. Avoid Mondays or Friday nights – when people are busiest at work or most likely to be out and about.
2. Create your launch day hook.
Big fans of your event will be waiting with bated breath for sales to open. Others will need some more convincing. A big artist announcement to coincide with sales opening could make a big splash. But you might not have that ready, or might want to save it for later in the campaign.
Opening sales with a discounted ticket is a tried and tested method, if a little predictable. Consider instead opening with a group deal, or give your customers a time-limited opportunity to book their tickets on a payment plan instead.
3. Pre-prepare your assets.
Pre-preparing your assets ahead of time can save you a lot of stress on launch day. Make sure you have everything you need for ticket sales, marketing, and customer service ready to go.
Having all your ducks in a row will help ensure that everything runs smoothly. And if something does go wrong, you’ll be able to quickly troubleshoot and get back on track. So take a few minutes to prep before launch day, and you’ll be glad you did.
4. Hit the lead-generation early, and hard.
You’ll probably be kicking off your launch with an email to your mailing list. So once you’ve picked an on-sale date, the marketing to support it, and created your first assets, you’ll want to drive everything you have towards growing that list.
With LIVE IT’s Registration Pages, you can quickly create customised registration pages that will help you capture the contact information of your target audience in a fully GDPR compliant fashion. You can also require social media shares to be able to sign up, helping your event get that extra viral edge.
5. Maximise awareness.
Use every method at your disposal to ensure as many people as possible know about your upcoming launch. Make sure to post regularly on all social media available to you, and consider reaching out to influencers or potential partners in your part of the events industry to get even more coverage.
Get press releases drafted, and sent over to the local press. And don’t forget to hit up your email database so your biggest fans know the launch is coming – but not too much as you want to save the biggest impact for the big day itself!
6. Ensure ticket sales run great.
Lastly, but most importantly, ensure your ticket sales platform is set up and working to the highest possible standard.
The LIVE IT platform is adaptive to the needs of any kind of event organiser, and has handled launches where thousands of tickets are sold in minutes. Find out more about we can transform the way you sell tickets at liveit.io