{"id":4366,"date":"2025-11-13T14:48:16","date_gmt":"2025-11-13T14:48:16","guid":{"rendered":"https:\/\/liveit.io\/?p=4366"},"modified":"2025-12-18T09:56:56","modified_gmt":"2025-12-18T09:56:56","slug":"live-it-group-on-the-journey-to-b-corp-certification","status":"publish","type":"post","link":"https:\/\/liveit.io\/es\/live-it-group-on-the-journey-to-b-corp-certification\/","title":{"rendered":"LIVE IT GROUP Embarks on the Journey to B Corp Certification"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/liveit.io\/wp-content\/uploads\/2025\/11\/swfvtrtygbh.png” alt=”BCorp” title_text=”swfvtrtygbh” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”5px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||4px|||” inline_fonts=”Karla,Montserrat,Karma” global_colors_info=”{}”]<\/p>\n

At LIVE IT GROUP, we\u2019re proud to share that we\u2019ve officially embarked on our journey to become a Certified B Corporation.<\/a><\/span><\/strong> A milestone that marks our deep and ongoing commitment to making a positive impact on people, the planet, and our wider community.<\/span><\/span><\/h3>\n

Becoming a B Corp isn\u2019t just a badge of honour. It\u2019s a rigorous, values-driven process that challenges businesses to measure what truly matters. How we treat our employees, our customers, our community, and the environment.<\/span><\/h3>\n

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Building on Strong Foundations<\/span><\/strong><\/span><\/h3>\n

Long before starting this journey, LIVE IT already had strong practices in place around inclusivity, sustainability, ethical business, and transparent governance, ensuring fairness and accountability across everything we do. These principles have always been at the heart of how we work. From how we support our team and partners, to how we power events, reduce waste, and deliver technology that helps venues and organisers operate more responsibly.<\/span><\/h3>\n

However, as we moved through the B Corp assessment process we quickly realised that there\u2019s always more that can be done. The framework encouraged us to look even deeper; to quantify our impact, formalise our policies, and identify opportunities to make meaningful improvements across all areas of our business.<\/span><\/h3>\n

Through this process, we\u2019ve introduced new initiatives and strengthened existing ones, ensuring that every aspect of LIVE IT\u2019s operations aligns with the highest standards of social and environmental performance, transparency, and accountability.<\/span><\/h3>\n

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What Is B Corp?<\/span><\/strong><\/span><\/h3>\n

B Corps are companies that meet verified high standards of social and environmental performance, transparency, and legal accountability to balance profit and purpose. They\u2019re part of a growing global movement redefining success in business.<\/span><\/h3>\n

In Scotland, where LIVE IT GROUP is headquartered, the B Corp community is thriving. A vibrant and supportive network of organisations that believe business can (and should) be a force for good. From innovative start-ups to established enterprises, Scottish B Corps are demonstrating leadership in sustainability, community engagement, and ethical growth.<\/span><\/h3>\n

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Gratitude and Collaboration<\/span><\/strong><\/span><\/h3>\n

Our journey so far has been both inspiring and enlightening, and it wouldn\u2019t have been possible without the incredible support of the Edinburgh Chamber of Commerce,<\/a><\/strong><\/span> whose guidance and encouragement have been invaluable.<\/span><\/h3>\n

A huge thank you also goes to our consultants, Jayne Saywell and Simon Farrell, whose expertise, patience, and passion have helped us navigate the complexities of the B Impact Assessment and turn aspirations into tangible actions.<\/span><\/h3>\n

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Looking Ahead<\/span><\/strong><\/span><\/h3>\n

We are excited to continue this journey toward certification. Not just as a goal to achieve, but as an ongoing commitment to doing better every day. For us, becoming a B Corp is about more than meeting a standard; it\u2019s about living our values, supporting our communities, and contributing to a more inclusive, sustainable, and responsible future for all.<\/span><\/h3>\n

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Event Planning Tips & Tricks:<\/h2>\n

Get advice, ideas, and inspiration for your next event and take your planning, marketing, and ticketing game to the next level.<\/p>\n

[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”42″ meta_date=”m, y” show_more=”on” show_author=”off” show_date=”off” _builder_version=”4.24.0″ _module_preset=”default” header_font=”Montserrat|600|||||||” header_text_color=”#202225″ header_font_size=”16px” header_letter_spacing=”-0.01em” header_line_height=”1.4em” body_font=”Source Sans Pro|500|||||||” body_font_size=”16px” body_letter_spacing=”-0.01em” body_line_height=”1.8em” meta_font=”Montserrat|500|||||||” meta_font_size=”14px” meta_letter_spacing=”-0.01em” meta_line_height=”1.6em” read_more_font=”Montserrat|500|||||||” read_more_text_color=”#00AEEF” read_more_font_size=”20px” read_more_letter_spacing=”-0.01em” read_more_line_height=”1.4em” pagination_font=”Montserrat|500|||||||” pagination_text_color=”#000000″ pagination_font_size=”20px” pagination_letter_spacing=”-0.01em” pagination_line_height=”1.4em” header_font_size_tablet=”15px” header_font_size_phone=”14px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” read_more_font_size_tablet=”15px” read_more_font_size_phone=”14px” read_more_font_size_last_edited=”on|phone” pagination_font_size_tablet=”15px” pagination_font_size_phone=”14px” pagination_font_size_last_edited=”on|desktop” border_width_all=”0px” border_radii_image=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”fc4c884c-94dc-4112-87c1-8494a11b91bc” text_font_size=”18px” header_2_font_size=”39px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Feature Focus:<\/h2>\n

Take a deep dive into the features that make our ticketing platform so well-loved by organisers and learn how best to use them.<\/p>\n

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At LIVE IT GROUP, we\u2019re proud to share that we\u2019ve officially embarked on our journey to become a Certified B Corporation. A milestone that marks our deep and ongoing commitment to making a positive impact on people, the planet, and our wider community. Becoming a B Corp isn\u2019t just a badge of honour. It\u2019s a […]<\/p>\n","protected":false},"author":4,"featured_media":4368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

Out with the old, in with the gold! 6 game-changing resolutions for event organisers.<\/strong><\/h2>\n\n\n\n

Welcome to a new year filled with endless possibilities for event organizers! As the clock strikes midnight, it's not just resolutions for personal growth that should be on your radar; it's time to set the stage for your events' success in 2024. In this blog post, we'll explore six impactful New Year's resolutions that transcend the ordinary, offering event organizers the keys to unlock a year of seamless experiences, elevated engagement, and unparalleled success. Let's dive into a world where innovation meets inspiration, and where your events are destined to shine brighter than ever before!<\/p>\n\n\n\n

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Embrace Innovation: Experiment with Tech Magic<\/h3>\n\n\n\n

As we step into the dawn of 2024, it's time for event organizers to weave a tapestry of innovation that captivates attendees and sets the stage for unforgettable experiences. In this era where technology and imagination intertwine, embracing innovation becomes the beacon guiding us toward new horizons. So, let's kick off our journey with the first resolution: Go live-streamed<\/a>. Unleash the power of the digital realm, expand your event's reach, and tap into online audiences that transcend geographical boundaries. <\/p>\n\n\n\n

But that's just the beginning \u2013 delve into the realm of interactive apps and AR\/VR to elevate engagement levels, creating a buzz that lingers long after the event concludes. And why stop there? Explore the magic of hybrid events, seamlessly blending the physical and virtual worlds to ensure accessibility for all. It's time to turn your events into technological wonders that leave a lasting impression on every attendee.<\/p>\n\n\n\n

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Sustainability Superhero: Go Green and Mean<\/h3>\n\n\n\n

In the spirit of steering events towards a brighter and greener future, our second resolution beckons event organizers to don the cape of a sustainability superhero. It's time to make a bold statement, not just with grandeur, but with a commitment to environmental stewardship<\/a>. Our first eco-friendly idea propels us into the realm of zero-waste initiatives \u2013 a strategy to not only reduce your event's environmental impact but also resonate with the ever-growing community of eco-conscious attendees. <\/p>\n\n\n\n

Dive deeper into sustainability by championing locally sourced food and materials, supporting nearby businesses while minimizing your event's carbon footprint. And for those looking to go above and beyond, consider offsetting carbon emissions \u2013 forge partnerships with carbon-neutral programs or contribute to the planet's well-being by planting trees. Let's embark on a journey where events become a force for positive change, leaving a trail of green footprints in their wake.<\/p>\n\n\n\n

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\"Background
If you're looking to make a resolution towards sustainability in 2024, why not try LIVE IT's climate-positive ticketing<\/a>?<\/figcaption><\/figure>\n\n\n\n

Data Detective: Turn Insights into Action<\/h3>\n\n\n\n

Becoming a data detective is the third resolution on our journey to event success in 2024. Dive deep into the intricacies of audience behaviour by leveraging analytics that unravel patterns and preferences. Use this treasure trove of insights to personalize future events, creating an experience tailored to your attendees' desires. Don't stop there \u2013 engage in post-event surveys and feedback mechanisms, allowing you to continuously refine and enhance the overall audience experience.<\/a> And for those who seek optimization at every turn, embrace A\/B testing to fine-tune your marketing campaigns and event elements, ensuring each iteration brings you closer to perfection.<\/p>\n\n\n\n

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Community Catalyst: Forge Meaningful Connections<\/h3>\n\n\n\n

Step into the shoes of a community catalyst as our fourth resolution beckons you to prioritize meaningful connections at your events. Interactive workshops and networking sessions are your tools to foster deeper engagement and strengthen attendee bonds. Curate speaker or artist line-ups that echo with diverse voices and perspectives<\/a>, sparking conversations that resonate long after the event concludes. Extend your reach beyond the event space \u2013 consider partnerships with charities or social causes to give back to the community while attracting socially conscious attendees. Let your events become the epicentre of genuine connections and collective inspiration.<\/p>\n\n\n\n

\"LIVE
If you're supporting a charity partner in 2024, try LIVE IT's new charitable donations feature to raise money as you sell tickets.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Marketing Maverick: Think Beyond the Brochure<\/h3>\n\n\n\n

Buckle up for a marketing revolution as our fifth resolution transforms you into a marketing maverick. Beyond the traditional brochure, storytelling takes center stage across platforms like Instagram, TikTok, and beyond<\/a>. Engage your audience with creative content that resonates on a personal level. Harness the power of micro-influencer partnerships to reach niche audiences with authenticity. And when it comes to advertising, think beyond just spending \u2013 invest strategically in both online and offline channels, ensuring your marketing efforts not only reach but also convert your target audience.<\/p>\n\n\n\n

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Self-Care Samurai: Recharge for Event Excellence<\/h3>\n\n\n\n

In the pursuit of event excellence, our final resolution places self-care at the forefront. Transform into a self-care samurai by learning the art of delegation and outsourcing, streamlining your workload to prevent burnout. Schedule downtime and breaks to maintain creativity and avoid the detrimental effects of stress. Build a supportive network within the event industry, connecting with fellow professionals for inspiration, collaboration, and a shared journey toward success. Remember, a well-nurtured event professional is equipped to deliver excellence at every turn. As we navigate the intricate landscape of event planning in 2024, let self-care be the guiding principle that ensures your events shine with brilliance and vitality.<\/p>\n\n\n\n

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Conclusion: Make 2024 your best year yet!<\/h3>\n\n\n\n

As we wrap up these transformative resolutions for event organizers in 2024, consider this your roadmap to event excellence. But the journey doesn't end here \u2013 delve into more insights, industry trends, and expert tips on the LIVE IT blog<\/a>. Our commitment to empowering event organizers goes beyond resolutions; it's about unlocking the full potential of your events. <\/p>\n\n\n\n

Explore the LIVE IT blog for a wealth of resources that will elevate your events to new heights. Let 2024 be the year your vision turns into vibrant, unforgettable experiences. <\/p>\n","_et_gb_content_width":"1080","footnotes":""},"categories":[41,42,45,44],"tags":[83,87,85,84],"class_list":["post-4366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tips-and-tricks","category-featured","category-sustainability","tag-bcorp","tag-bcorp-certification","tag-esg","tag-sustainability"],"_links":{"self":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/posts\/4366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/comments?post=4366"}],"version-history":[{"count":0,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/posts\/4366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/media\/4368"}],"wp:attachment":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/media?parent=4366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/categories?post=4366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/tags?post=4366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}