I believe that the first thing to consider when selecting a ticketing platform is the organisation\u2019s business strategy and defining a clear set of objectives for building relationships with audiences\/customers and achieving business growth. After that, making sure that teams across the organisation are included and consulted when deciding what the system is required to do and, as important, not do is key. Defining these key requirements is helpful in identifying some potential platforms to approach.<\/span><\/h3>\nIt also means thinking about the wider IT eco-system and if or how the ticketing platform needs to link to other solutions (including the website). Additionally, it\u2019s worth thinking about the ways in which the platform might improve business processes and the way in which you do business with customers. For example, that might be reducing the level of manual work you have to do to set up<\/span>
an event or produce a report or it might be reducing the number of steps in a transaction for customers.<\/span><\/h3>\nFinally talk to or arrange a \u2018mini\u2019 demo with potential ticketing platform suppliers about what you are looking for before you issue a tender to get an idea of whether they are likely to be a good fit.<\/span><\/h3>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” inline_fonts=”Karla” global_colors_info=”{}”]<\/p>\n
\u00a0ticjHelen\u2019s advice shapes the checklist below and reflects the considerations that have guided many UK and international operators in selecting LIVE IT. ticketing system<\/span><\/span><\/strong><\/h3>\n<\/span><\/strong><\/p>\n1. Seamless for Visitors, Effortless for Staff<\/b><\/span><\/h3>\nA booking path should feel friction-free to the public while furnishing staff with clear seating plans and live dashboards. LIVE IT\u2019s white-label platform delivers both. Check out the user journey for the system, both on a demo set up specifically for you and on some reference clients where it has been deployed.\u00a0<\/span><\/span><\/h3>\nFrom the administration side, ask to be shown how to use the system for some basic functionality and then try it for yourself.\u00a0<\/span><\/span><\/h3>\n<\/span><\/p>\n<\/b><\/span><\/h3>\n2. Features That Exist\u2014Not Ones \u201cComing Soon\u201d<\/b><\/span><\/h3>\nDemand live demonstrations. If any of the features cannot be demonstrated with your set-up, assume they do not yet exist. If you are promised features, make sure that there is a delivery timeline with financial penalties if they are not delivered on time.<\/span><\/h3>\n<\/b><\/span><\/h3>\n3. Built-In Flexibility<\/b><\/span><\/h3>\nA ticketing system is also for Christmas! Plan ahead with your ticketing system. Can it be used strategically to help grow revenues with one off or seasonal events? Timed entry today, multi-day festival tomorrow! The right ticketing system should support what you want to do rather than restrict your ambitions because it lacks flexibility.<\/span><\/h3>\n<\/b><\/span><\/h3>\n4. Vendor Support That Answers the Phone<\/b><\/span><\/h3>\nIn a perfect world, you should be able to manage everything for your system yourself and it just works. In reality there are going to be times that you need some help or want to ask for advice. This raises two issues that you need to be aware of. Firstly, ensure that you will be able to run your ticketing platform without requiring the vendor to do everything for you under the guise of paid \u2018support\u2019 – check with an existing client what the support is like and how much it costs . Secondly, quality of support –\u00a0 do they come back quickly, do they know who you are, do you have a dedicated\u00a0 account manager, are there regular meetings with your ticketing vendor to ensure that all is running smoothly?\u00a0<\/span><\/h3>\n<\/b><\/span><\/h3>\n5. True Cost of Ownership<\/b><\/span><\/h3>\nYour ticketing system will come with cost attached and charging models vary. There are two main models:<\/span><\/h3>\n(i) On Premise Software: \u201cOn premise\u201d systems (systems where you are responsible for the hosting) will often come with a per user license and can include modules (always check the modules you are being shown in a demo, match the modules you are planning on buying), you may have ongoing costs for upgrades and support. On top of the license fees you may need to pay for hosting, and system administration, as this will be your responsibility.<\/span><\/h3>\n(ii) Software as a Service or Cloud Based Solutions: This model means that the system is delivered over the internet and usually you are paying an all in cost for use of the system, hosting, updates and support. SaaS systems tend to scale better due to the nature of their delivery.\u00a0<\/span><\/h3>\nAs well as the cost of the system itself, you should try to establish how much time needs to be spent administering the system and how much help and support is included by your ticketing vendor. It is important to try to work out your total cost of ownership, which should include, as a minimum, system, hosting, support, training, internal administration time and the cost of payment processing. ticketing system<\/span><\/span><\/h3>\n<\/b><\/span><\/h3>\n6. Contracts Without Shackles<\/b><\/span><\/h3>\nFlexible terms foster retention by performance, not penalty clauses. Your agreement should have a trial period during which you can walk away. A service level agreement which ensures the system either works or is fixed by the supplier, or there is some form of penalty clause. Contracts should not be used as a way to lock in a buyer and make them put up with sub-standard service.<\/span><\/h3>\n<\/b><\/span><\/h3>\n7. Marketing That Integrates, Not Isolates<\/b><\/span><\/h3>\nIncreasingly, online purchase is taking over from walk-up purchase. Make sure that your ticketing platform can handle marketing tracking, discounts<\/a>, bundles, social selling and tour groups<\/a>. In difficult markets, it is vital that you are not operating with one hand tied behind your back. ticketing system<\/span><\/span><\/h3>\n<\/b><\/span><\/h3>\n8. Memberships, Season Tickets, and Payment Plans<\/a><\/b><\/span><\/h3>\nMemberships, \u201cFriends of\u201d schemes, season tickets, annual tickets, multi-visit tickets etc. should all be standard functionality in your system and should allow you to sell tickets at a different rate to those that have them, whether they be free or discounted as a member perk. Additionally, payment plans, and recurring billing (for the aforementioned memberships schemes) should all be options available to you.<\/span><\/h3>\n<\/b><\/span><\/h3>\n9. Compatibility by Design<\/b><\/span><\/h3>\nAt LIVE IT we are firm believers that you should do one thing well, and that means that your ticketing system should be best of breed but should not be trying to be something else, like a CRM or a POS for the gift shop. What it should do though is work seamlessly through integrations and APIs with your other systems. This includes, email, POS, CRM, accounts packages, schemes such as Tesco Clubcard<\/a> and even other ticketing systems, if you sell tickets through multiple channels.\u00a0<\/span><\/h3>\n<\/b><\/span><\/h3>\n10. Sustainability in Practice<\/b><\/span><\/h3>\nDigital tickets and real-time reporting reduce paper waste and shrink queues. Make sure that your system is able to send digital tickets and also makes use of Google and Apple wallet. This saves the ticket buyer printing out paper versions of their tickets before arrival. Google and Apple wallet also reminds the ticket buyer on the day of their visit and makes it easy for the customer to find their ticket on arrival. The membership passes should ideally also operate in the same way.\u00a0<\/span><\/h3>\nIt is important to note that even if digital passes are available, there must be an alternative for people that do not own a smartphone.<\/span><\/h3>\n<\/b><\/span><\/h3>\n11. Data Ownership and Reporting<\/b><\/span><\/h3>\nData ownership is fairly straight-forward, your customers should be yours and not ploughed into someone else’s marketing database. There is no \u2018additional customer\u2019 argument that should have you not owning your own customer list. If approached by a business that offers to get you more customers but wants the data for your ticket buyers, offer them an allocation of tickets but don\u2019t make them your main supplier.\u00a0<\/span><\/h3>\nReporting<\/a> should give you what you need when you need it. Both as dashboards and reports that are easy and quick to generate. Custom reports should be available to you and ideally you should be able to create them yourself and import\u00a0 data from other systems if you want to.<\/span><\/h3>\n<\/b><\/span><\/h3>\n12. Training That Sticks<\/b><\/span><\/h3>\nTailored sessions give box-office, CRM, and finance teams confidence from day one. Training should be structured and planned to work with your culture and organisation. No one needs or wants a cliff event where everything changes on one day. You should have a tailored guide that you can rely on and on site support for big changes to make sure everything goes smoothly.<\/span><\/h3>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” inline_fonts=”Karla” global_colors_info=”{}”]<\/p>\n
The Bottom Line<\/b><\/span><\/p>\nSelecting a ticketing system is less about software and more about partnership. Take Helen Dunnett\u2019s counsel: Start with strategy, involve every team, and test suppliers before you commit. <\/strong><\/em>When you do, you\u2019ll find LIVE IT ready to support your goals\u2014minus the drama. ticketing system<\/span><\/strong><\/span><\/p>\nQuestions?<\/b> Drop a line to hello@liveit.io<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ custom_padding=”4px|14px|4px|14px|true|true” inline_fonts=”Karla” global_colors_info=”{}”]<\/p>\n
If you feel like your current ticketing and visitor management system isn\u2019t quite delivering, we can help.<\/strong> As part of our consultation services, we\u2019re happy to carry out a no-obligation audit of your existing setup. We\u2019ll look for ways to improve your processes, fix any pain points, and help you get more out of what you already have. There\u2019s no commitment required \u2014 just an opportunity to explore how you might enhance your guest experience, boost efficiency, and unlock new opportunities for growth.<\/span><\/h3>\n<\/span><\/p>\n<\/span><\/p>\n\n\n\n\n\nIf you would like to schedule a brief introductory conversation, please leave your details below.<\/strong><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][wpforms_selector form_id=”500″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/wpforms_selector][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.18.1″ _module_preset=”default” custom_padding=”||0px||false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”fc4c884c-94dc-4112-87c1-8494a11b91bc” text_font_size=”18px” header_2_font_size=”39px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
Event Planning Tips & Tricks:<\/h2>\n
Get advice, ideas, and inspiration for your next event and take your planning, marketing, and ticketing game to the next level.<\/p>\n
[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”42″ meta_date=”m, y” show_more=”on” show_author=”off” show_date=”off” _builder_version=”4.24.0″ _module_preset=”default” header_font=”Montserrat|600|||||||” header_text_color=”#202225″ header_font_size=”16px” header_letter_spacing=”-0.01em” header_line_height=”1.4em” body_font=”Source Sans Pro|500|||||||” body_font_size=”16px” body_letter_spacing=”-0.01em” body_line_height=”1.8em” meta_font=”Montserrat|500|||||||” meta_font_size=”14px” meta_letter_spacing=”-0.01em” meta_line_height=”1.6em” read_more_font=”Montserrat|500|||||||” read_more_text_color=”#00AEEF” read_more_font_size=”20px” read_more_letter_spacing=”-0.01em” read_more_line_height=”1.4em” pagination_font=”Montserrat|500|||||||” pagination_text_color=”#000000″ pagination_font_size=”20px” pagination_letter_spacing=”-0.01em” pagination_line_height=”1.4em” header_font_size_tablet=”15px” header_font_size_phone=”14px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” read_more_font_size_tablet=”15px” read_more_font_size_phone=”14px” read_more_font_size_last_edited=”on|phone” pagination_font_size_tablet=”15px” pagination_font_size_phone=”14px” pagination_font_size_last_edited=”on|desktop” border_width_all=”0px” border_radii_image=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”fc4c884c-94dc-4112-87c1-8494a11b91bc” text_font_size=”18px” header_2_font_size=”39px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
Feature Focus:<\/h2>\n
Take a deep dive into the features that make our ticketing platform so well-loved by organisers and learn how best to use them.<\/p>\n
[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”40″ meta_date=”m, y” show_more=”on” show_author=”off” show_date=”off” _builder_version=”4.24.0″ _module_preset=”default” header_font=”Montserrat|600|||||||” header_text_color=”#202225″ header_font_size=”16px” header_letter_spacing=”-0.01em” header_line_height=”1.4em” body_font=”Source Sans Pro|500|||||||” body_font_size=”16px” body_letter_spacing=”-0.01em” body_line_height=”1.8em” meta_font=”Montserrat|500|||||||” meta_font_size=”14px” meta_letter_spacing=”-0.01em” meta_line_height=”1.6em” read_more_font=”Montserrat|500|||||||” read_more_text_color=”#00AEEF” read_more_font_size=”20px” read_more_letter_spacing=”-0.01em” read_more_line_height=”1.4em” pagination_font=”Montserrat|500|||||||” pagination_text_color=”#000000″ pagination_font_size=”20px” pagination_letter_spacing=”-0.01em” pagination_line_height=”1.4em” header_font_size_tablet=”15px” header_font_size_phone=”14px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” read_more_font_size_tablet=”15px” read_more_font_size_phone=”14px” read_more_font_size_last_edited=”on|phone” pagination_font_size_tablet=”15px” pagination_font_size_phone=”14px” pagination_font_size_last_edited=”on|desktop” border_width_all=”0px” border_radii_image=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Revolutionize your events in 2024 with these impactful resolutions. Elevate experiences and stay inspired.<\/p>","protected":false},"author":2,"featured_media":3939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n
Out with the old, in with the gold! 6 game-changing resolutions for event organisers.<\/strong><\/h2>\n\n\n\nWelcome to a new year filled with endless possibilities for event organizers! As the clock strikes midnight, it's not just resolutions for personal growth that should be on your radar; it's time to set the stage for your events' success in 2024. In this blog post, we'll explore six impactful New Year's resolutions that transcend the ordinary, offering event organizers the keys to unlock a year of seamless experiences, elevated engagement, and unparalleled success. Let's dive into a world where innovation meets inspiration, and where your events are destined to shine brighter than ever before!<\/p>\n\n\n\n
<\/p>\n\n\n\n
Embrace Innovation: Experiment with Tech Magic<\/h3>\n\n\n\n
As we step into the dawn of 2024, it's time for event organizers to weave a tapestry of innovation that captivates attendees and sets the stage for unforgettable experiences. In this era where technology and imagination intertwine, embracing innovation becomes the beacon guiding us toward new horizons. So, let's kick off our journey with the first resolution: Go live-streamed<\/a>. Unleash the power of the digital realm, expand your event's reach, and tap into online audiences that transcend geographical boundaries. <\/p>\n\n\n\nBut that's just the beginning \u2013 delve into the realm of interactive apps and AR\/VR to elevate engagement levels, creating a buzz that lingers long after the event concludes. And why stop there? Explore the magic of hybrid events, seamlessly blending the physical and virtual worlds to ensure accessibility for all. It's time to turn your events into technological wonders that leave a lasting impression on every attendee.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Sustainability Superhero: Go Green and Mean<\/h3>\n\n\n\n
In the spirit of steering events towards a brighter and greener future, our second resolution beckons event organizers to don the cape of a sustainability superhero. It's time to make a bold statement, not just with grandeur, but with a commitment to environmental stewardship<\/a>. Our first eco-friendly idea propels us into the realm of zero-waste initiatives \u2013 a strategy to not only reduce your event's environmental impact but also resonate with the ever-growing community of eco-conscious attendees. <\/p>\n\n\n\nDive deeper into sustainability by championing locally sourced food and materials, supporting nearby businesses while minimizing your event's carbon footprint. And for those looking to go above and beyond, consider offsetting carbon emissions \u2013 forge partnerships with carbon-neutral programs or contribute to the planet's well-being by planting trees. Let's embark on a journey where events become a force for positive change, leaving a trail of green footprints in their wake.<\/p>\n\n\n\n
<\/p>\n\n\n\n![\"Background](\"https:\/\/liveit.io\/wp-content\/uploads\/2023\/04\/yanny-mishchuk-EvhOF1KYCG8-unsplash-scaled-e1681830986569-1024x385.jpg\")
If you're looking to make a resolution towards sustainability in 2024, why not try LIVE IT's climate-positive ticketing<\/a>?<\/figcaption><\/figure>\n\n\n\nData Detective: Turn Insights into Action<\/h3>\n\n\n\n
Becoming a data detective is the third resolution on our journey to event success in 2024. Dive deep into the intricacies of audience behaviour by leveraging analytics that unravel patterns and preferences. Use this treasure trove of insights to personalize future events, creating an experience tailored to your attendees' desires. Don't stop there \u2013 engage in post-event surveys and feedback mechanisms, allowing you to continuously refine and enhance the overall audience experience.<\/a> And for those who seek optimization at every turn, embrace A\/B testing to fine-tune your marketing campaigns and event elements, ensuring each iteration brings you closer to perfection.<\/p>\n\n\n\n<\/p>\n\n\n\n
Community Catalyst: Forge Meaningful Connections<\/h3>\n\n\n\n
Step into the shoes of a community catalyst as our fourth resolution beckons you to prioritize meaningful connections at your events. Interactive workshops and networking sessions are your tools to foster deeper engagement and strengthen attendee bonds. Curate speaker or artist line-ups that echo with diverse voices and perspectives<\/a>, sparking conversations that resonate long after the event concludes. Extend your reach beyond the event space \u2013 consider partnerships with charities or social causes to give back to the community while attracting socially conscious attendees. Let your events become the epicentre of genuine connections and collective inspiration.<\/p>\n\n\n\n![\"LIVE](\"https:\/\/liveit.io\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.46.54-1024x618.png\")
If you're supporting a charity partner in 2024, try LIVE IT's new charitable donations feature to raise money as you sell tickets.<\/figcaption><\/figure>\n\n\n\n<\/p>\n\n\n\n
Marketing Maverick: Think Beyond the Brochure<\/h3>\n\n\n\n
Buckle up for a marketing revolution as our fifth resolution transforms you into a marketing maverick. Beyond the traditional brochure, storytelling takes center stage across platforms like Instagram, TikTok, and beyond<\/a>. Engage your audience with creative content that resonates on a personal level. Harness the power of micro-influencer partnerships to reach niche audiences with authenticity. And when it comes to advertising, think beyond just spending \u2013 invest strategically in both online and offline channels, ensuring your marketing efforts not only reach but also convert your target audience.<\/p>\n\n\n\n<\/p>\n\n\n\n
Self-Care Samurai: Recharge for Event Excellence<\/h3>\n\n\n\n
In the pursuit of event excellence, our final resolution places self-care at the forefront. Transform into a self-care samurai by learning the art of delegation and outsourcing, streamlining your workload to prevent burnout. Schedule downtime and breaks to maintain creativity and avoid the detrimental effects of stress. Build a supportive network within the event industry, connecting with fellow professionals for inspiration, collaboration, and a shared journey toward success. Remember, a well-nurtured event professional is equipped to deliver excellence at every turn. As we navigate the intricate landscape of event planning in 2024, let self-care be the guiding principle that ensures your events shine with brilliance and vitality.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Conclusion: Make 2024 your best year yet!<\/h3>\n\n\n\n
As we wrap up these transformative resolutions for event organizers in 2024, consider this your roadmap to event excellence. But the journey doesn't end here \u2013 delve into more insights, industry trends, and expert tips on the LIVE IT blog<\/a>. Our commitment to empowering event organizers goes beyond resolutions; it's about unlocking the full potential of your events. <\/p>\n\n\n\nExplore the LIVE IT blog for a wealth of resources that will elevate your events to new heights. Let 2024 be the year your vision turns into vibrant, unforgettable experiences. <\/p>\n","_et_gb_content_width":"1080","footnotes":""},"categories":[42,40,45],"tags":[65,66,28,52,23,67,24,68],"class_list":["post-3924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","category-feature-focus","category-featured","tag-ai","tag-chatbot","tag-event-planning","tag-events","tag-marketing","tag-operations","tag-social-media","tag-visitor-management"],"_links":{"self":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/posts\/3924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/comments?post=3924"}],"version-history":[{"count":0,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/posts\/3924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/media\/3939"}],"wp:attachment":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/media?parent=3924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/categories?post=3924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/tags?post=3924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
an event or produce a report or it might be reducing the number of steps in a transaction for customers.<\/span><\/h3>\n
Finally talk to or arrange a \u2018mini\u2019 demo with potential ticketing platform suppliers about what you are looking for before you issue a tender to get an idea of whether they are likely to be a good fit.<\/span><\/h3>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” inline_fonts=”Karla” global_colors_info=”{}”]<\/p>\n
\u00a0ticjHelen\u2019s advice shapes the checklist below and reflects the considerations that have guided many UK and international operators in selecting LIVE IT. ticketing system<\/span><\/span><\/strong><\/h3>\n<\/span><\/strong><\/p>\n1. Seamless for Visitors, Effortless for Staff<\/b><\/span><\/h3>\nA booking path should feel friction-free to the public while furnishing staff with clear seating plans and live dashboards. LIVE IT\u2019s white-label platform delivers both. Check out the user journey for the system, both on a demo set up specifically for you and on some reference clients where it has been deployed.\u00a0<\/span><\/span><\/h3>\nFrom the administration side, ask to be shown how to use the system for some basic functionality and then try it for yourself.\u00a0<\/span><\/span><\/h3>\n<\/span><\/p>\n<\/b><\/span><\/h3>\n2. Features That Exist\u2014Not Ones \u201cComing Soon\u201d<\/b><\/span><\/h3>\nDemand live demonstrations. If any of the features cannot be demonstrated with your set-up, assume they do not yet exist. If you are promised features, make sure that there is a delivery timeline with financial penalties if they are not delivered on time.<\/span><\/h3>\n<\/b><\/span><\/h3>\n3. Built-In Flexibility<\/b><\/span><\/h3>\nA ticketing system is also for Christmas! Plan ahead with your ticketing system. Can it be used strategically to help grow revenues with one off or seasonal events? Timed entry today, multi-day festival tomorrow! The right ticketing system should support what you want to do rather than restrict your ambitions because it lacks flexibility.<\/span><\/h3>\n<\/b><\/span><\/h3>\n4. Vendor Support That Answers the Phone<\/b><\/span><\/h3>\nIn a perfect world, you should be able to manage everything for your system yourself and it just works. In reality there are going to be times that you need some help or want to ask for advice. This raises two issues that you need to be aware of. Firstly, ensure that you will be able to run your ticketing platform without requiring the vendor to do everything for you under the guise of paid \u2018support\u2019 – check with an existing client what the support is like and how much it costs . Secondly, quality of support –\u00a0 do they come back quickly, do they know who you are, do you have a dedicated\u00a0 account manager, are there regular meetings with your ticketing vendor to ensure that all is running smoothly?\u00a0<\/span><\/h3>\n<\/b><\/span><\/h3>\n5. True Cost of Ownership<\/b><\/span><\/h3>\nYour ticketing system will come with cost attached and charging models vary. There are two main models:<\/span><\/h3>\n(i) On Premise Software: \u201cOn premise\u201d systems (systems where you are responsible for the hosting) will often come with a per user license and can include modules (always check the modules you are being shown in a demo, match the modules you are planning on buying), you may have ongoing costs for upgrades and support. On top of the license fees you may need to pay for hosting, and system administration, as this will be your responsibility.<\/span><\/h3>\n(ii) Software as a Service or Cloud Based Solutions: This model means that the system is delivered over the internet and usually you are paying an all in cost for use of the system, hosting, updates and support. SaaS systems tend to scale better due to the nature of their delivery.\u00a0<\/span><\/h3>\nAs well as the cost of the system itself, you should try to establish how much time needs to be spent administering the system and how much help and support is included by your ticketing vendor. It is important to try to work out your total cost of ownership, which should include, as a minimum, system, hosting, support, training, internal administration time and the cost of payment processing. ticketing system<\/span><\/span><\/h3>\n<\/b><\/span><\/h3>\n6. Contracts Without Shackles<\/b><\/span><\/h3>\nFlexible terms foster retention by performance, not penalty clauses. Your agreement should have a trial period during which you can walk away. A service level agreement which ensures the system either works or is fixed by the supplier, or there is some form of penalty clause. Contracts should not be used as a way to lock in a buyer and make them put up with sub-standard service.<\/span><\/h3>\n<\/b><\/span><\/h3>\n7. Marketing That Integrates, Not Isolates<\/b><\/span><\/h3>\nIncreasingly, online purchase is taking over from walk-up purchase. Make sure that your ticketing platform can handle marketing tracking, discounts<\/a>, bundles, social selling and tour groups<\/a>. In difficult markets, it is vital that you are not operating with one hand tied behind your back. ticketing system<\/span><\/span><\/h3>\n<\/b><\/span><\/h3>\n8. Memberships, Season Tickets, and Payment Plans<\/a><\/b><\/span><\/h3>\nMemberships, \u201cFriends of\u201d schemes, season tickets, annual tickets, multi-visit tickets etc. should all be standard functionality in your system and should allow you to sell tickets at a different rate to those that have them, whether they be free or discounted as a member perk. Additionally, payment plans, and recurring billing (for the aforementioned memberships schemes) should all be options available to you.<\/span><\/h3>\n<\/b><\/span><\/h3>\n9. Compatibility by Design<\/b><\/span><\/h3>\nAt LIVE IT we are firm believers that you should do one thing well, and that means that your ticketing system should be best of breed but should not be trying to be something else, like a CRM or a POS for the gift shop. What it should do though is work seamlessly through integrations and APIs with your other systems. This includes, email, POS, CRM, accounts packages, schemes such as Tesco Clubcard<\/a> and even other ticketing systems, if you sell tickets through multiple channels.\u00a0<\/span><\/h3>\n<\/b><\/span><\/h3>\n10. Sustainability in Practice<\/b><\/span><\/h3>\nDigital tickets and real-time reporting reduce paper waste and shrink queues. Make sure that your system is able to send digital tickets and also makes use of Google and Apple wallet. This saves the ticket buyer printing out paper versions of their tickets before arrival. Google and Apple wallet also reminds the ticket buyer on the day of their visit and makes it easy for the customer to find their ticket on arrival. The membership passes should ideally also operate in the same way.\u00a0<\/span><\/h3>\nIt is important to note that even if digital passes are available, there must be an alternative for people that do not own a smartphone.<\/span><\/h3>\n<\/b><\/span><\/h3>\n11. Data Ownership and Reporting<\/b><\/span><\/h3>\nData ownership is fairly straight-forward, your customers should be yours and not ploughed into someone else’s marketing database. There is no \u2018additional customer\u2019 argument that should have you not owning your own customer list. If approached by a business that offers to get you more customers but wants the data for your ticket buyers, offer them an allocation of tickets but don\u2019t make them your main supplier.\u00a0<\/span><\/h3>\nReporting<\/a> should give you what you need when you need it. Both as dashboards and reports that are easy and quick to generate. Custom reports should be available to you and ideally you should be able to create them yourself and import\u00a0 data from other systems if you want to.<\/span><\/h3>\n<\/b><\/span><\/h3>\n12. Training That Sticks<\/b><\/span><\/h3>\nTailored sessions give box-office, CRM, and finance teams confidence from day one. Training should be structured and planned to work with your culture and organisation. No one needs or wants a cliff event where everything changes on one day. You should have a tailored guide that you can rely on and on site support for big changes to make sure everything goes smoothly.<\/span><\/h3>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” inline_fonts=”Karla” global_colors_info=”{}”]<\/p>\n
The Bottom Line<\/b><\/span><\/p>\nSelecting a ticketing system is less about software and more about partnership. Take Helen Dunnett\u2019s counsel: Start with strategy, involve every team, and test suppliers before you commit. <\/strong><\/em>When you do, you\u2019ll find LIVE IT ready to support your goals\u2014minus the drama. ticketing system<\/span><\/strong><\/span><\/p>\nQuestions?<\/b> Drop a line to hello@liveit.io<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ custom_padding=”4px|14px|4px|14px|true|true” inline_fonts=”Karla” global_colors_info=”{}”]<\/p>\n
If you feel like your current ticketing and visitor management system isn\u2019t quite delivering, we can help.<\/strong> As part of our consultation services, we\u2019re happy to carry out a no-obligation audit of your existing setup. We\u2019ll look for ways to improve your processes, fix any pain points, and help you get more out of what you already have. There\u2019s no commitment required \u2014 just an opportunity to explore how you might enhance your guest experience, boost efficiency, and unlock new opportunities for growth.<\/span><\/h3>\n<\/span><\/p>\n<\/span><\/p>\n\n\n\n\n\nIf you would like to schedule a brief introductory conversation, please leave your details below.<\/strong><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][wpforms_selector form_id=”500″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/wpforms_selector][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.18.1″ _module_preset=”default” custom_padding=”||0px||false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”fc4c884c-94dc-4112-87c1-8494a11b91bc” text_font_size=”18px” header_2_font_size=”39px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
Event Planning Tips & Tricks:<\/h2>\n
Get advice, ideas, and inspiration for your next event and take your planning, marketing, and ticketing game to the next level.<\/p>\n
[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”42″ meta_date=”m, y” show_more=”on” show_author=”off” show_date=”off” _builder_version=”4.24.0″ _module_preset=”default” header_font=”Montserrat|600|||||||” header_text_color=”#202225″ header_font_size=”16px” header_letter_spacing=”-0.01em” header_line_height=”1.4em” body_font=”Source Sans Pro|500|||||||” body_font_size=”16px” body_letter_spacing=”-0.01em” body_line_height=”1.8em” meta_font=”Montserrat|500|||||||” meta_font_size=”14px” meta_letter_spacing=”-0.01em” meta_line_height=”1.6em” read_more_font=”Montserrat|500|||||||” read_more_text_color=”#00AEEF” read_more_font_size=”20px” read_more_letter_spacing=”-0.01em” read_more_line_height=”1.4em” pagination_font=”Montserrat|500|||||||” pagination_text_color=”#000000″ pagination_font_size=”20px” pagination_letter_spacing=”-0.01em” pagination_line_height=”1.4em” header_font_size_tablet=”15px” header_font_size_phone=”14px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” read_more_font_size_tablet=”15px” read_more_font_size_phone=”14px” read_more_font_size_last_edited=”on|phone” pagination_font_size_tablet=”15px” pagination_font_size_phone=”14px” pagination_font_size_last_edited=”on|desktop” border_width_all=”0px” border_radii_image=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”fc4c884c-94dc-4112-87c1-8494a11b91bc” text_font_size=”18px” header_2_font_size=”39px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
Feature Focus:<\/h2>\n
Take a deep dive into the features that make our ticketing platform so well-loved by organisers and learn how best to use them.<\/p>\n
[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”40″ meta_date=”m, y” show_more=”on” show_author=”off” show_date=”off” _builder_version=”4.24.0″ _module_preset=”default” header_font=”Montserrat|600|||||||” header_text_color=”#202225″ header_font_size=”16px” header_letter_spacing=”-0.01em” header_line_height=”1.4em” body_font=”Source Sans Pro|500|||||||” body_font_size=”16px” body_letter_spacing=”-0.01em” body_line_height=”1.8em” meta_font=”Montserrat|500|||||||” meta_font_size=”14px” meta_letter_spacing=”-0.01em” meta_line_height=”1.6em” read_more_font=”Montserrat|500|||||||” read_more_text_color=”#00AEEF” read_more_font_size=”20px” read_more_letter_spacing=”-0.01em” read_more_line_height=”1.4em” pagination_font=”Montserrat|500|||||||” pagination_text_color=”#000000″ pagination_font_size=”20px” pagination_letter_spacing=”-0.01em” pagination_line_height=”1.4em” header_font_size_tablet=”15px” header_font_size_phone=”14px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” read_more_font_size_tablet=”15px” read_more_font_size_phone=”14px” read_more_font_size_last_edited=”on|phone” pagination_font_size_tablet=”15px” pagination_font_size_phone=”14px” pagination_font_size_last_edited=”on|desktop” border_width_all=”0px” border_radii_image=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Revolutionize your events in 2024 with these impactful resolutions. Elevate experiences and stay inspired.<\/p>","protected":false},"author":2,"featured_media":3939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n
Out with the old, in with the gold! 6 game-changing resolutions for event organisers.<\/strong><\/h2>\n\n\n\nWelcome to a new year filled with endless possibilities for event organizers! As the clock strikes midnight, it's not just resolutions for personal growth that should be on your radar; it's time to set the stage for your events' success in 2024. In this blog post, we'll explore six impactful New Year's resolutions that transcend the ordinary, offering event organizers the keys to unlock a year of seamless experiences, elevated engagement, and unparalleled success. Let's dive into a world where innovation meets inspiration, and where your events are destined to shine brighter than ever before!<\/p>\n\n\n\n
<\/p>\n\n\n\n
Embrace Innovation: Experiment with Tech Magic<\/h3>\n\n\n\n
As we step into the dawn of 2024, it's time for event organizers to weave a tapestry of innovation that captivates attendees and sets the stage for unforgettable experiences. In this era where technology and imagination intertwine, embracing innovation becomes the beacon guiding us toward new horizons. So, let's kick off our journey with the first resolution: Go live-streamed<\/a>. Unleash the power of the digital realm, expand your event's reach, and tap into online audiences that transcend geographical boundaries. <\/p>\n\n\n\nBut that's just the beginning \u2013 delve into the realm of interactive apps and AR\/VR to elevate engagement levels, creating a buzz that lingers long after the event concludes. And why stop there? Explore the magic of hybrid events, seamlessly blending the physical and virtual worlds to ensure accessibility for all. It's time to turn your events into technological wonders that leave a lasting impression on every attendee.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Sustainability Superhero: Go Green and Mean<\/h3>\n\n\n\n
In the spirit of steering events towards a brighter and greener future, our second resolution beckons event organizers to don the cape of a sustainability superhero. It's time to make a bold statement, not just with grandeur, but with a commitment to environmental stewardship<\/a>. Our first eco-friendly idea propels us into the realm of zero-waste initiatives \u2013 a strategy to not only reduce your event's environmental impact but also resonate with the ever-growing community of eco-conscious attendees. <\/p>\n\n\n\nDive deeper into sustainability by championing locally sourced food and materials, supporting nearby businesses while minimizing your event's carbon footprint. And for those looking to go above and beyond, consider offsetting carbon emissions \u2013 forge partnerships with carbon-neutral programs or contribute to the planet's well-being by planting trees. Let's embark on a journey where events become a force for positive change, leaving a trail of green footprints in their wake.<\/p>\n\n\n\n
<\/p>\n\n\n\nIf you're looking to make a resolution towards sustainability in 2024, why not try LIVE IT's climate-positive ticketing<\/a>?<\/figcaption><\/figure>\n\n\n\nData Detective: Turn Insights into Action<\/h3>\n\n\n\n
Becoming a data detective is the third resolution on our journey to event success in 2024. Dive deep into the intricacies of audience behaviour by leveraging analytics that unravel patterns and preferences. Use this treasure trove of insights to personalize future events, creating an experience tailored to your attendees' desires. Don't stop there \u2013 engage in post-event surveys and feedback mechanisms, allowing you to continuously refine and enhance the overall audience experience.<\/a> And for those who seek optimization at every turn, embrace A\/B testing to fine-tune your marketing campaigns and event elements, ensuring each iteration brings you closer to perfection.<\/p>\n\n\n\n<\/p>\n\n\n\n
Community Catalyst: Forge Meaningful Connections<\/h3>\n\n\n\n
Step into the shoes of a community catalyst as our fourth resolution beckons you to prioritize meaningful connections at your events. Interactive workshops and networking sessions are your tools to foster deeper engagement and strengthen attendee bonds. Curate speaker or artist line-ups that echo with diverse voices and perspectives<\/a>, sparking conversations that resonate long after the event concludes. Extend your reach beyond the event space \u2013 consider partnerships with charities or social causes to give back to the community while attracting socially conscious attendees. Let your events become the epicentre of genuine connections and collective inspiration.<\/p>\n\n\n\nIf you're supporting a charity partner in 2024, try LIVE IT's new charitable donations feature to raise money as you sell tickets.<\/figcaption><\/figure>\n\n\n\n<\/p>\n\n\n\n
Marketing Maverick: Think Beyond the Brochure<\/h3>\n\n\n\n
Buckle up for a marketing revolution as our fifth resolution transforms you into a marketing maverick. Beyond the traditional brochure, storytelling takes center stage across platforms like Instagram, TikTok, and beyond<\/a>. Engage your audience with creative content that resonates on a personal level. Harness the power of micro-influencer partnerships to reach niche audiences with authenticity. And when it comes to advertising, think beyond just spending \u2013 invest strategically in both online and offline channels, ensuring your marketing efforts not only reach but also convert your target audience.<\/p>\n\n\n\n<\/p>\n\n\n\n
Self-Care Samurai: Recharge for Event Excellence<\/h3>\n\n\n\n
In the pursuit of event excellence, our final resolution places self-care at the forefront. Transform into a self-care samurai by learning the art of delegation and outsourcing, streamlining your workload to prevent burnout. Schedule downtime and breaks to maintain creativity and avoid the detrimental effects of stress. Build a supportive network within the event industry, connecting with fellow professionals for inspiration, collaboration, and a shared journey toward success. Remember, a well-nurtured event professional is equipped to deliver excellence at every turn. As we navigate the intricate landscape of event planning in 2024, let self-care be the guiding principle that ensures your events shine with brilliance and vitality.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Conclusion: Make 2024 your best year yet!<\/h3>\n\n\n\n
As we wrap up these transformative resolutions for event organizers in 2024, consider this your roadmap to event excellence. But the journey doesn't end here \u2013 delve into more insights, industry trends, and expert tips on the LIVE IT blog<\/a>. Our commitment to empowering event organizers goes beyond resolutions; it's about unlocking the full potential of your events. <\/p>\n\n\n\nExplore the LIVE IT blog for a wealth of resources that will elevate your events to new heights. Let 2024 be the year your vision turns into vibrant, unforgettable experiences. <\/p>\n","_et_gb_content_width":"1080","footnotes":""},"categories":[42,40,45],"tags":[65,66,28,52,23,67,24,68],"class_list":["post-3924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","category-feature-focus","category-featured","tag-ai","tag-chatbot","tag-event-planning","tag-events","tag-marketing","tag-operations","tag-social-media","tag-visitor-management"],"_links":{"self":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/posts\/3924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/comments?post=3924"}],"version-history":[{"count":0,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/posts\/3924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/media\/3939"}],"wp:attachment":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/media?parent=3924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/categories?post=3924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/tags?post=3924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/span><\/strong><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” inline_fonts=”Karla” global_colors_info=”{}”]<\/p>\n The Bottom Line<\/b><\/span><\/p>\n Selecting a ticketing system is less about software and more about partnership. Take Helen Dunnett\u2019s counsel: Start with strategy, involve every team, and test suppliers before you commit. <\/strong><\/em>When you do, you\u2019ll find LIVE IT ready to support your goals\u2014minus the drama. ticketing system<\/span><\/strong><\/span><\/p>\n Questions?<\/b> Drop a line to hello@liveit.io<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ custom_padding=”4px|14px|4px|14px|true|true” inline_fonts=”Karla” global_colors_info=”{}”]<\/p>\n <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][wpforms_selector form_id=”500″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/wpforms_selector][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.18.1″ _module_preset=”default” custom_padding=”||0px||false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”fc4c884c-94dc-4112-87c1-8494a11b91bc” text_font_size=”18px” header_2_font_size=”39px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n Get advice, ideas, and inspiration for your next event and take your planning, marketing, and ticketing game to the next level.<\/p>\n [\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”42″ meta_date=”m, y” show_more=”on” show_author=”off” show_date=”off” _builder_version=”4.24.0″ _module_preset=”default” header_font=”Montserrat|600|||||||” header_text_color=”#202225″ header_font_size=”16px” header_letter_spacing=”-0.01em” header_line_height=”1.4em” body_font=”Source Sans Pro|500|||||||” body_font_size=”16px” body_letter_spacing=”-0.01em” body_line_height=”1.8em” meta_font=”Montserrat|500|||||||” meta_font_size=”14px” meta_letter_spacing=”-0.01em” meta_line_height=”1.6em” read_more_font=”Montserrat|500|||||||” read_more_text_color=”#00AEEF” read_more_font_size=”20px” read_more_letter_spacing=”-0.01em” read_more_line_height=”1.4em” pagination_font=”Montserrat|500|||||||” pagination_text_color=”#000000″ pagination_font_size=”20px” pagination_letter_spacing=”-0.01em” pagination_line_height=”1.4em” header_font_size_tablet=”15px” header_font_size_phone=”14px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” read_more_font_size_tablet=”15px” read_more_font_size_phone=”14px” read_more_font_size_last_edited=”on|phone” pagination_font_size_tablet=”15px” pagination_font_size_phone=”14px” pagination_font_size_last_edited=”on|desktop” border_width_all=”0px” border_radii_image=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”fc4c884c-94dc-4112-87c1-8494a11b91bc” text_font_size=”18px” header_2_font_size=”39px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n Take a deep dive into the features that make our ticketing platform so well-loved by organisers and learn how best to use them.<\/p>\n [\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”40″ meta_date=”m, y” show_more=”on” show_author=”off” show_date=”off” _builder_version=”4.24.0″ _module_preset=”default” header_font=”Montserrat|600|||||||” header_text_color=”#202225″ header_font_size=”16px” header_letter_spacing=”-0.01em” header_line_height=”1.4em” body_font=”Source Sans Pro|500|||||||” body_font_size=”16px” body_letter_spacing=”-0.01em” body_line_height=”1.8em” meta_font=”Montserrat|500|||||||” meta_font_size=”14px” meta_letter_spacing=”-0.01em” meta_line_height=”1.6em” read_more_font=”Montserrat|500|||||||” read_more_text_color=”#00AEEF” read_more_font_size=”20px” read_more_letter_spacing=”-0.01em” read_more_line_height=”1.4em” pagination_font=”Montserrat|500|||||||” pagination_text_color=”#000000″ pagination_font_size=”20px” pagination_letter_spacing=”-0.01em” pagination_line_height=”1.4em” header_font_size_tablet=”15px” header_font_size_phone=”14px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” read_more_font_size_tablet=”15px” read_more_font_size_phone=”14px” read_more_font_size_last_edited=”on|phone” pagination_font_size_tablet=”15px” pagination_font_size_phone=”14px” pagination_font_size_last_edited=”on|desktop” border_width_all=”0px” border_radii_image=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Revolutionize your events in 2024 with these impactful resolutions. Elevate experiences and stay inspired.<\/p>","protected":false},"author":2,"featured_media":3939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n Welcome to a new year filled with endless possibilities for event organizers! As the clock strikes midnight, it's not just resolutions for personal growth that should be on your radar; it's time to set the stage for your events' success in 2024. In this blog post, we'll explore six impactful New Year's resolutions that transcend the ordinary, offering event organizers the keys to unlock a year of seamless experiences, elevated engagement, and unparalleled success. Let's dive into a world where innovation meets inspiration, and where your events are destined to shine brighter than ever before!<\/p>\n\n\n\n <\/p>\n\n\n\n As we step into the dawn of 2024, it's time for event organizers to weave a tapestry of innovation that captivates attendees and sets the stage for unforgettable experiences. In this era where technology and imagination intertwine, embracing innovation becomes the beacon guiding us toward new horizons. So, let's kick off our journey with the first resolution: Go live-streamed<\/a>. Unleash the power of the digital realm, expand your event's reach, and tap into online audiences that transcend geographical boundaries. <\/p>\n\n\n\n But that's just the beginning \u2013 delve into the realm of interactive apps and AR\/VR to elevate engagement levels, creating a buzz that lingers long after the event concludes. And why stop there? Explore the magic of hybrid events, seamlessly blending the physical and virtual worlds to ensure accessibility for all. It's time to turn your events into technological wonders that leave a lasting impression on every attendee.<\/p>\n\n\n\n <\/p>\n\n\n\n In the spirit of steering events towards a brighter and greener future, our second resolution beckons event organizers to don the cape of a sustainability superhero. It's time to make a bold statement, not just with grandeur, but with a commitment to environmental stewardship<\/a>. Our first eco-friendly idea propels us into the realm of zero-waste initiatives \u2013 a strategy to not only reduce your event's environmental impact but also resonate with the ever-growing community of eco-conscious attendees. <\/p>\n\n\n\n Dive deeper into sustainability by championing locally sourced food and materials, supporting nearby businesses while minimizing your event's carbon footprint. And for those looking to go above and beyond, consider offsetting carbon emissions \u2013 forge partnerships with carbon-neutral programs or contribute to the planet's well-being by planting trees. Let's embark on a journey where events become a force for positive change, leaving a trail of green footprints in their wake.<\/p>\n\n\n\n <\/p>\n\n\n\n Becoming a data detective is the third resolution on our journey to event success in 2024. Dive deep into the intricacies of audience behaviour by leveraging analytics that unravel patterns and preferences. Use this treasure trove of insights to personalize future events, creating an experience tailored to your attendees' desires. Don't stop there \u2013 engage in post-event surveys and feedback mechanisms, allowing you to continuously refine and enhance the overall audience experience.<\/a> And for those who seek optimization at every turn, embrace A\/B testing to fine-tune your marketing campaigns and event elements, ensuring each iteration brings you closer to perfection.<\/p>\n\n\n\n <\/p>\n\n\n\n Step into the shoes of a community catalyst as our fourth resolution beckons you to prioritize meaningful connections at your events. Interactive workshops and networking sessions are your tools to foster deeper engagement and strengthen attendee bonds. Curate speaker or artist line-ups that echo with diverse voices and perspectives<\/a>, sparking conversations that resonate long after the event concludes. Extend your reach beyond the event space \u2013 consider partnerships with charities or social causes to give back to the community while attracting socially conscious attendees. Let your events become the epicentre of genuine connections and collective inspiration.<\/p>\n\n\n\n <\/p>\n\n\n\n Buckle up for a marketing revolution as our fifth resolution transforms you into a marketing maverick. Beyond the traditional brochure, storytelling takes center stage across platforms like Instagram, TikTok, and beyond<\/a>. Engage your audience with creative content that resonates on a personal level. Harness the power of micro-influencer partnerships to reach niche audiences with authenticity. And when it comes to advertising, think beyond just spending \u2013 invest strategically in both online and offline channels, ensuring your marketing efforts not only reach but also convert your target audience.<\/p>\n\n\n\n <\/p>\n\n\n\n In the pursuit of event excellence, our final resolution places self-care at the forefront. Transform into a self-care samurai by learning the art of delegation and outsourcing, streamlining your workload to prevent burnout. Schedule downtime and breaks to maintain creativity and avoid the detrimental effects of stress. Build a supportive network within the event industry, connecting with fellow professionals for inspiration, collaboration, and a shared journey toward success. Remember, a well-nurtured event professional is equipped to deliver excellence at every turn. As we navigate the intricate landscape of event planning in 2024, let self-care be the guiding principle that ensures your events shine with brilliance and vitality.<\/p>\n\n\n\n <\/p>\n\n\n\n As we wrap up these transformative resolutions for event organizers in 2024, consider this your roadmap to event excellence. But the journey doesn't end here \u2013 delve into more insights, industry trends, and expert tips on the LIVE IT blog<\/a>. Our commitment to empowering event organizers goes beyond resolutions; it's about unlocking the full potential of your events. <\/p>\n\n\n\n Explore the LIVE IT blog for a wealth of resources that will elevate your events to new heights. Let 2024 be the year your vision turns into vibrant, unforgettable experiences. <\/p>\n","_et_gb_content_width":"1080","footnotes":""},"categories":[42,40,45],"tags":[65,66,28,52,23,67,24,68],"class_list":["post-3924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","category-feature-focus","category-featured","tag-ai","tag-chatbot","tag-event-planning","tag-events","tag-marketing","tag-operations","tag-social-media","tag-visitor-management"],"_links":{"self":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/posts\/3924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/comments?post=3924"}],"version-history":[{"count":0,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/posts\/3924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/media\/3939"}],"wp:attachment":[{"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/media?parent=3924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/categories?post=3924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liveit.io\/es\/wp-json\/wp\/v2\/tags?post=3924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. Seamless for Visitors, Effortless for Staff<\/b><\/span><\/h3>\n
A booking path should feel friction-free to the public while furnishing staff with clear seating plans and live dashboards. LIVE IT\u2019s white-label platform delivers both. Check out the user journey for the system, both on a demo set up specifically for you and on some reference clients where it has been deployed.\u00a0<\/span><\/span><\/h3>\n
From the administration side, ask to be shown how to use the system for some basic functionality and then try it for yourself.\u00a0<\/span><\/span><\/h3>\n
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2. Features That Exist\u2014Not Ones \u201cComing Soon\u201d<\/b><\/span><\/h3>\n
Demand live demonstrations. If any of the features cannot be demonstrated with your set-up, assume they do not yet exist. If you are promised features, make sure that there is a delivery timeline with financial penalties if they are not delivered on time.<\/span><\/h3>\n
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3. Built-In Flexibility<\/b><\/span><\/h3>\n
A ticketing system is also for Christmas! Plan ahead with your ticketing system. Can it be used strategically to help grow revenues with one off or seasonal events? Timed entry today, multi-day festival tomorrow! The right ticketing system should support what you want to do rather than restrict your ambitions because it lacks flexibility.<\/span><\/h3>\n
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4. Vendor Support That Answers the Phone<\/b><\/span><\/h3>\n
In a perfect world, you should be able to manage everything for your system yourself and it just works. In reality there are going to be times that you need some help or want to ask for advice. This raises two issues that you need to be aware of. Firstly, ensure that you will be able to run your ticketing platform without requiring the vendor to do everything for you under the guise of paid \u2018support\u2019 – check with an existing client what the support is like and how much it costs . Secondly, quality of support –\u00a0 do they come back quickly, do they know who you are, do you have a dedicated\u00a0 account manager, are there regular meetings with your ticketing vendor to ensure that all is running smoothly?\u00a0<\/span><\/h3>\n
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5. True Cost of Ownership<\/b><\/span><\/h3>\n
Your ticketing system will come with cost attached and charging models vary. There are two main models:<\/span><\/h3>\n
(i) On Premise Software: \u201cOn premise\u201d systems (systems where you are responsible for the hosting) will often come with a per user license and can include modules (always check the modules you are being shown in a demo, match the modules you are planning on buying), you may have ongoing costs for upgrades and support. On top of the license fees you may need to pay for hosting, and system administration, as this will be your responsibility.<\/span><\/h3>\n
(ii) Software as a Service or Cloud Based Solutions: This model means that the system is delivered over the internet and usually you are paying an all in cost for use of the system, hosting, updates and support. SaaS systems tend to scale better due to the nature of their delivery.\u00a0<\/span><\/h3>\n
As well as the cost of the system itself, you should try to establish how much time needs to be spent administering the system and how much help and support is included by your ticketing vendor. It is important to try to work out your total cost of ownership, which should include, as a minimum, system, hosting, support, training, internal administration time and the cost of payment processing. ticketing system<\/span><\/span><\/h3>\n
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6. Contracts Without Shackles<\/b><\/span><\/h3>\n
Flexible terms foster retention by performance, not penalty clauses. Your agreement should have a trial period during which you can walk away. A service level agreement which ensures the system either works or is fixed by the supplier, or there is some form of penalty clause. Contracts should not be used as a way to lock in a buyer and make them put up with sub-standard service.<\/span><\/h3>\n
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7. Marketing That Integrates, Not Isolates<\/b><\/span><\/h3>\n
Increasingly, online purchase is taking over from walk-up purchase. Make sure that your ticketing platform can handle marketing tracking, discounts<\/a>, bundles, social selling and tour groups<\/a>. In difficult markets, it is vital that you are not operating with one hand tied behind your back. ticketing system<\/span><\/span><\/h3>\n
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8. Memberships, Season Tickets, and Payment Plans<\/a><\/b><\/span><\/h3>\n
Memberships, \u201cFriends of\u201d schemes, season tickets, annual tickets, multi-visit tickets etc. should all be standard functionality in your system and should allow you to sell tickets at a different rate to those that have them, whether they be free or discounted as a member perk. Additionally, payment plans, and recurring billing (for the aforementioned memberships schemes) should all be options available to you.<\/span><\/h3>\n
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9. Compatibility by Design<\/b><\/span><\/h3>\n
At LIVE IT we are firm believers that you should do one thing well, and that means that your ticketing system should be best of breed but should not be trying to be something else, like a CRM or a POS for the gift shop. What it should do though is work seamlessly through integrations and APIs with your other systems. This includes, email, POS, CRM, accounts packages, schemes such as Tesco Clubcard<\/a> and even other ticketing systems, if you sell tickets through multiple channels.\u00a0<\/span><\/h3>\n
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10. Sustainability in Practice<\/b><\/span><\/h3>\n
Digital tickets and real-time reporting reduce paper waste and shrink queues. Make sure that your system is able to send digital tickets and also makes use of Google and Apple wallet. This saves the ticket buyer printing out paper versions of their tickets before arrival. Google and Apple wallet also reminds the ticket buyer on the day of their visit and makes it easy for the customer to find their ticket on arrival. The membership passes should ideally also operate in the same way.\u00a0<\/span><\/h3>\n
It is important to note that even if digital passes are available, there must be an alternative for people that do not own a smartphone.<\/span><\/h3>\n
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11. Data Ownership and Reporting<\/b><\/span><\/h3>\n
Data ownership is fairly straight-forward, your customers should be yours and not ploughed into someone else’s marketing database. There is no \u2018additional customer\u2019 argument that should have you not owning your own customer list. If approached by a business that offers to get you more customers but wants the data for your ticket buyers, offer them an allocation of tickets but don\u2019t make them your main supplier.\u00a0<\/span><\/h3>\n
Reporting<\/a> should give you what you need when you need it. Both as dashboards and reports that are easy and quick to generate. Custom reports should be available to you and ideally you should be able to create them yourself and import\u00a0 data from other systems if you want to.<\/span><\/h3>\n
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12. Training That Sticks<\/b><\/span><\/h3>\n
Tailored sessions give box-office, CRM, and finance teams confidence from day one. Training should be structured and planned to work with your culture and organisation. No one needs or wants a cliff event where everything changes on one day. You should have a tailored guide that you can rely on and on site support for big changes to make sure everything goes smoothly.<\/span><\/h3>\n
If you feel like your current ticketing and visitor management system isn\u2019t quite delivering, we can help.<\/strong> As part of our consultation services, we\u2019re happy to carry out a no-obligation audit of your existing setup. We\u2019ll look for ways to improve your processes, fix any pain points, and help you get more out of what you already have. There\u2019s no commitment required \u2014 just an opportunity to explore how you might enhance your guest experience, boost efficiency, and unlock new opportunities for growth.<\/span><\/h3>\n
If you would like to schedule a brief introductory conversation, please leave your details below.<\/strong><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
Event Planning Tips & Tricks:<\/h2>\n
Feature Focus:<\/h2>\n
Out with the old, in with the gold! 6 game-changing resolutions for event organisers.<\/strong><\/h2>\n\n\n\n
Embrace Innovation: Experiment with Tech Magic<\/h3>\n\n\n\n
Sustainability Superhero: Go Green and Mean<\/h3>\n\n\n\n
Data Detective: Turn Insights into Action<\/h3>\n\n\n\n
Community Catalyst: Forge Meaningful Connections<\/h3>\n\n\n\n
Marketing Maverick: Think Beyond the Brochure<\/h3>\n\n\n\n
Self-Care Samurai: Recharge for Event Excellence<\/h3>\n\n\n\n
Conclusion: Make 2024 your best year yet!<\/h3>\n\n\n\n