[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n
Whether you\u2019re trying to attract visitors to the event, or it\u2019s the day of the event and they\u2019ve arrived, your branding needs to be big and creative. You\u2019re competing with a lot of other distractions for the attention of visitors so you need to go above and beyond to catch their eye.<\/p>\n
Don\u2019t let having a small budget hold you back. There are a number of things that you can do to brand your event that don\u2019t break the bank. Lanyards, badges, bunting and projections are all effective but low cost techniques.<\/p>\n
Doing things a little differently will give your event the best chance of being successful. Give visitors who can\u2019t attend the event the opportunity to livestream key moments or pick a venue that\u2019s packed with character, like a brewery, racetrack or gallery.<\/p>\n
Every event organiser should know the basics of social media. Social media gives you the tools to brand your event in a creative and engaging way.<\/p>\n
A consistent, unique hashtag is a good way of creating a conversation online and getting your event to trend online. Encourage visitors to use the hashtag and use their content to broadcast a live Twitter feed, Instagram stories and even Snapchat Geofilters.<\/p>\n
Make sure your event is WiFi-friendly. Visitors posting content to their friends, family and colleagues will raise the event\u2019s profile and encourage new attendees next year. A social media prop is a great way to populate your hashtag<\/p>\n
At the Veuve Clicquot Polo Classic, visitors were encouraged to use these social media props to take memorable pictures. This helped to promote the event and the brand online with the dedicated hashtag #vcpoloclassic.<\/p>\n
Provide branded or personalised clothing for your staff and volunteers to wear<\/a> and they become walking adverts. This can give your event a strong identity and help it to stand out from the competition.<\/p>\n If staff are wearing a uniform, they\u2019ll be instantly recognisable for visitors, ensuring any issues or queries are dealt with quickly. A uniform is practical and creates a sense of staff unity as they\u2019re all on the same team.<\/p>\n Many events and festivals opt for wristbands in the place of tickets. Wristbands are a great choice because people like to collect and wear them for months afterwards. Using them for staff and visitors allows you to promote your event well into the future.<\/p>\n Be bold and creative when it comes to branding your event, but don\u2019t forget the basics like staff clothing and banners. Whatever size or scale the event is, branding is a vital step if it\u2019s going to be a huge success.<\/p>\n This is a guest post by Xamax<\/a>, who specialise in workwear and promotional clothing. Also providing teams and organisations with branded quality clothing.<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Effective branding can be the difference between your event being a success or a failure. So how do you make sure that the event you\u2019re planning is the hottest ticket in town? We\u2019ve put together three tips that will help you to get visitors through the door and impress them once they\u2019ve arrived. 1. Be […]<\/p>\n","protected":false},"author":1,"featured_media":1080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" Whether you\u2019re trying to attract visitors to the event, or it\u2019s the day of the event and they\u2019ve arrived, your branding needs to be big and creative. You\u2019re competing with a lot of other distractions for the attention of visitors so you need to go above and beyond to catch their eye.<\/p> Don\u2019t let having a small budget hold you back. There are a number of things that you can do to brand your event that don\u2019t break the bank. Lanyards, badges, bunting and projections are all effective but low cost techniques.<\/p> Doing things a little differently will give your event the best chance of being successful. Give visitors who can\u2019t attend the event the opportunity to livestream key moments or pick a venue that\u2019s packed with character, like a brewery, racetrack or gallery.<\/p> Every event organiser should know the basics of social media. Social media gives you the tools to brand your event in a creative and engaging way.<\/p> A consistent, unique hashtag is a good way of creating a conversation online and getting your event to trend online. Encourage visitors to use the hashtag and use their content to broadcast a live Twitter feed, Instagram stories and even Snapchat Geofilters.<\/p> Make sure your event is WiFi-friendly. Visitors posting content to their friends, family and colleagues will raise the event\u2019s profile and encourage new attendees next year. A social media prop is a great way to populate your hashtag<\/p> At the Veuve Clicquot Polo Classic, visitors were encouraged to use these social media props to take memorable pictures. This helped to promote the event and the brand online with the dedicated hashtag #vcpoloclassic.<\/p>Effective branding can be the difference between your event being a success or a failure. So how do you make sure that the event you\u2019re planning is the hottest ticket in town? We\u2019ve put together three tips that will help you to get visitors through the door and impress them once they\u2019ve arrived.<\/h6>
1. Be Creative<\/h3>
2. Social Media<\/h3>
3. Staff Clothing<\/h3>